With streaming, I can try a game out without waiting for a download and then decide I want to play something else, which I don’t then have to wait to download, too. I have a choice of platforms available in my home, and I still stream because I don't want to install something until I'm sure I'm going to play it. Ubisoft has a long history of supporting cloud streaming partners – why is that? Where do you see the cloud streaming market in 10-15 years?ĬE: Our underlying goal in the cloud gaming market is to really broaden access to our games to more players. It's known as “bring your own game,” and that’s why the rights are non-exclusive in some regions. For example, a company in France could come to Microsoft and say, ‘I want to stream the gameplay of Call of Duty to people who own Call of Duty already,’ and Microsoft is required to license those rights for free to that company so players can stream games they own. ![]() In the European Economic Area, the European Commission required Microsoft to allow cloud streaming services to let anybody who owns the games in that territory to play the Activision Blizzard games via streaming for free. Each local regulatory body had a different set of conditions under which they would allow Microsoft to make the transaction. Yes, it does include all the DLC, including in-game content and downloadable DLC packs, expansions, and add-ons.Ĭan you explain why the deal is exclusive in some areas of the world but not in others?ĬE: To get its acquisition approved, Microsoft had to seek the approval of regulatory bodies in a number of areas of the world. That includes the Call of Duty franchise and a whole lot more. Which games are included in the deal? Does it include other content like DLCĬE: The deal includes all the Activision Blizzard games that are being distributed today and includes all the games that Activision Blizzard will release over the next 15 years. We're already working with partners around the world to distribute Ubisoft+ and our slate of games, so adding Activision Blizzard games to that is easier than starting from scratch somewhere and building a completely new service. It’s also content that might be new or different for our player base, so it allows a broader range of choice. There was a bit of a discussion of what rights would be available, and once that was clear it was easy to see how that would allow us to add Activision Blizzard games to Ubisoft+ and bring even more value to our offering. To Microsoft, it made sense that if somebody was going to be familiar with the space and know what the value would be for streaming, it would be us. We've been active in the streaming space for a long time and that's one of the reasons Microsoft came to us we were the first studio that Google worked with for Stadia the first company that Amazon worked with for Luna and we've been partners with NVIDIA GeForce Now for years. We've always been a technologically forward-looking company and we believe that we can create differentiation and competitive advantage for our products through technology in addition to the games themselves. Why did Ubisoft decide to take on the streaming rights of Activision Blizzard’s games? What does the deal mean for Ubisoft and the Ubisoft+ subscription?Ĭhris Early: Taking on these rights allows Ubisoft to bring Activision Blizzard games like Call of Duty to Ubisoft+, as well as license the streaming access of these games to cloud gaming companies, service providers and console makers – meaning we’re helping expand access for more players across streaming services. He sat down with Ubisoft News to discuss what Ubisoft+ subscribers can expect now that the acquisition is finalized. ![]() Chris Early, Ubisoft’s SVP, Strategic Partnerships & Business Development, was a crucial figure in the negotiations. In August, Ubisoft announced an agreement with Microsoft granting the publisher the perpetual cloud streaming rights for Call of Duty and all other current Activision Blizzard games and those released over the next 15 years once Microsoft’s acquisition of Activision Blizzard is complete.
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